Entry® Ice Melt

Entry® is a true market disruptor – a liquid ice melt that's certifiably better for pets, health, and the planet. Still, consumers won't buy it unless they can be sure that it works. The Script Shoppe worked with Entry® to create a shot list and script that show Entry's visible merits, leaning on onscreen text only for product attributes better communicated in writing. The result? A :30 brand video that's doing all the heavy lifting on Amazon and social media, deftly introducing Entry® to the uninitiated. Shot and edited by Wes Mahon.