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Branch Creek Brand Story
Capturing soul for B2B audiences can be tricky. Getting it down to three minutes is trickier yet.
CEO/founder Nate Clemmer had a production crew ready to go, but only a vague sense of how to organize his company's rich 150-year story. Together we developed interview prompts that queued up the right points. After a successful shoot, The Script Shoppe worked with editor Wes Mahon – who also served as DP – to organize all elements into the official Branch Creek story. A few years later, this video continues to serve as an effective introduction to Branch Creek: Its mission, its products, and its promise.
Coming Soon Spot
Regenerative growing has big benefits for nature – most notably, the ability to reverse climate change. The movement is well underway in agriculture. Now Branch Creek is bringing it to lawns.
To tease their foray into regenerative, Branch Creek needed an ambient video spot – featuring licensed stock footage and music only – capturing regenerative's promise and compelling viewers to learn more. The Script Shoppe worked with Branch Creek to shape this message succinctly and powerfully, reverse engineering it to map to pre-selected visuals. Editor Wes Mahon found the perfect track and created the following.
Regenerative Stand-Up
CEO/founder Nate needed to summarize regenerative growing for customers and prospects. Chroma key (also known as greenscreen) fit the budget and the bill. Together we determined key messaging points. The Script Shoppe was on set to make sure they were delivered as intended; AJI Media and Wes Mahon brought the best takes to life.
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